Software Marketing

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Marketing strategies for product software - Marketing strategies for product software assist software firms to determine the type of market analysis that is needed for decision-making. Two general strategies that are well known in the marketing discipline are:

Database marketing technique for software products - Database marketing can be used aid in software product sales when direct marketing is involved since only customers are analyzed. This picture represents the process of creating a database for marketing with steps shown as rectangles (Based on model from Trondsen, 1996).

Marketing mix for product software - The marketing mix is composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some characteristics that differ for software products than other mass produced goods such as clothing.

Alliances between product software firms - Exploring the industrial environment can help with forming an alliance-based strategy (see also marketing strategies for product software). For the software product companies, common strategic alliance formations (see also business alliance) are research partnerships, joint product development, technology licensing, and marketing and distribution agreements (Rao & Klein, 1994).

Suggested Web Sites

Group 1 Software - A provider of Customer Relationship Management (CRM) software providing software solutions for data quality, marketing automation, customer communications management and direct marketing applications.

AdComplete.com - Offers affiliate marketing software, e-mail marketing software, ad management software and real estate marketing software written in ASP.NET .

Horizon Marketing Group, Inc. - Software and consultants provide marketing, lead management, and resident management solutions for the business industry. Also available is software to monitor staff time, better utilize information and increase efficiency.

Source: BazSites.net

Web Links

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